Dealer software by the people who run deals. Disrupting legacy tools with speed and AI.

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Built by a former F&I manager and US Army Veteran. Free forever. Paid upgrades only when AI proves ROI.

Desk deals in 60 seconds
$0/month forever - Not a trial
US Army Veteran owned
Built by F&I Manager who gets it

✓ No credit card required • ✓ 5-minute setup • ✓ US Army Veteran owned • ✓ Real dealer software

Paying thousands for clunky legacy tools
36‑month contracts and lock‑in
Slow, non‑compliant workflows
Zero AI ROI

I’m a Manager (Solo)

Personal desking with pro tools — no server-stored PII.

  • Desk faster with grid pencils
  • Boost $/copy with ProtectIQ hints
  • Personal scorecard & activity log

Personalized PDFs use name/state/ZIP on your device. We do not store identities in Solo.

Start Free (No Approval Needed)

I’m a Dealer (Organization)

Shared deal log, dashboards, and encrypted customer data.

  • Trackline & Pulse real-time dashboards
  • Encrypted PII, strict RLS, full audit trail
  • Turn on AI modules to lift the 25-deal cap
Create Dealer Account

Everything You Need, Nothing You Don't

Stop paying for features you'll never use

Smart Desking

AI-powered payment optimization, trade appraisals, and F&I product coaching that actually increases gross.

Real-Time Analytics

Track performance, commissions, and profitability with insights that help you make better decisions.

Help Us Build the Future of Dealer Software

I'm not just building software—I'm building the platform I wish I had when I was in your shoes. But I can't do it alone. I need progressive dealers who are tired of the status quo.

Join the Movement

What You'll Help Shape:

  • • AI features that actually work
  • • Pricing that makes sense
  • • Support that responds
  • • Features you actually need

What You'll Get:

  • 50% Premium for Life (first 100)
  • • Direct access to development team
  • • Early access to new features
  • • Influence on product roadmap
Join the First 100

Ready to Transform Your Dealership?

Start free. Pick your organization type and tier during onboarding when you’re ready.